Federico Massa, alias Cruz, is an Italian artist born in Milan in 1981. He graduated from the “Academy of Fine Arts of Brera”, in Milan in 2006.
In the accademy he studies set and design,but at the same time discover a bigger artistic’s panorama,learning news techniques to correlate them whit sprays on the different urface.
During his first year at the Academy, Federico helped found The Bag Art Factory collective in Milan, of which he is still an active member. This group of artists; including painters, sculptors, and set and designer, collaborates on a variety of projects and constantly organizes exhibitions of their works.
Federico’s years at The Bag Art Factory were formative in his artistic growth. During this time, key elements of his vision were developed through the exchange of ideas, of discussion , and contamination with other artist of the collective.
Two years later he enter in Biokip,a poliedryc group that make arts and elettronic music,collaborating with installation,exibition,and staging,mixed in musicals and artistics scenaries.
More recent is the project of peronalize lamps in plexiglass,created by A3 design.
Federico’s work has been presented in numerous exhibitions all over Europe, and has been published in catalogues as well as art books. In addition, he works in collaboration with well-known fashion brands. The most recent collaboration was with Marc Jacobs in September 2010, during Paris fashion week. The artist painted and personalized 60 designer bags belonging to the collection “Marc by Marc Jacobs” with specific designs and styles which referenced New York City.
Federico also did different works and exhibitions for charity,the last one is for the international project call Elephant Parade,act to recover funds to protect the endangered elephant Indonesia,the works will be auctioned by the famous auction house Sotheby’s.
In his last works,Federico presents his vision of his adopted city, New York, as a place of creation and inspiration. In these pieces, the artist pays homage not only to other artists but also to the city that inspires him on various levels.